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Make Sense of Your Data with Analytics | @BigDataExpo #BI #BigData #Analytics

Five examples of how analytics help you build a better business strategy

Make Sense of Your Data with Analytics
By Pritika Ramani, Product Analyst, ManageEngine

The reality of data ubiquity is here-data is buried in operational statistics, machine logs, stacks of overflowing tickets and customer details, among other things. How can any user get valuable information amid this rapid influx of data?

Imagine a situation where your firm's revenue takes a hit owing to an unexpected failure in some business process. It would be a nightmare for IT admins to sift through the interminable piles of data to deduce exactly why and where the problem occurred. To save time and their sanity, they need a solution that instantly analyzes data and detects the problem for them.

Enter IT analytics. Analytics tools unify data from different IT functions and transform it into actionable information that can improve process efficiencies. By providing visibility into the performance of daily operations, an IT user can identify problem areas and determine the next course of action.

The following are five examples of how analytics helps you build a better business strategy.

1. Make Better Staffing Decisions
Most service desks work around the clock to handle customer requests. As a service-desk manager, you need to make sure that these requests are handled efficiently, without running the risk of overloading your staff. In some instances, a manager might reactively hire more support personnel as IT demands rise, but if team productivity is not properly measured, this approach may lead to higher costs and poor motivation.

Using an analytics tool, you can view the request volume hourly and determine those hours when the volume is too high. Then, you can assign more technicians to handle calls during those peak hours. Analytics tools can also measure a team's utilization and overall productivity, and on the basis of that information, managers can decide whether they need to hire more staff.

2. Improve Customer Satisfaction
Dissatisfied or unhappy customers are bad for business. As a support manager, how do you identify those customers who are unhappy with you and address their needs? Sometimes, when the service desk is inundated with lots of customer requests, there is a possibility of missing out on critical ones. So the first step is to analyze customer support data to determine the number of escalated requests raised by customers.

You can also dig deeper to obtain details such as request category, request handler, criticality and the time when it was raised. On the basis of either criticality of impact or importance of the customer, you can assign technicians to personally handle customers according to priority.

3. Minimize Business Downtime
IT admins are firefighting issues most of the time. When a business-process downtime occurs, teams scramble to locate the source of the problem. Is the network up and running? Was any software upgrade done over the past week? By the time the problem is resolved, revenue and credibility are lost owing to several unhappy and impatient clients who use the application.

Running around putting out fires can be avoided. Analytics tools can provide a complete overview of your IT by correlating data dependencies among your interconnected devices and applications. Take, for example, monitoring tools that manage networks and applications. If a device is problematic, the monitoring tool sends an alarm to the administrator. Only when the alarm count suddenly spikes do administrators realize there is a serious problem.

Analytics tools actively predict network and application behavior by examining alarm trends. It compares alarm volume, observes fluctuations periodically and predicts whether a sudden spike may occur, spelling trouble ahead. This way, technicians are well prepared for any failures that would disrupt an application running on their devices.

4. Ensure Enterprise Security
Security attacks are always a big problem for enterprises; they can greatly cut revenue and diminish customer confidence. Most of the time, detecting such attacks and estimating the amount of data loss is difficult. Usually, identifying these attacks is a challenge because they happen quickly and are usually dispersed across networks, applications and servers.

An analytics tool will filter security-event data from these different end points and analyze the data to understand the nature of such attacks. By offering a single point of view, these tools can help analysts to reconstruct the sequence of events leading up to the attack and also help in determining which systems were compromised and how. Using an analytics tool, enterprises can detect any vulnerabilities in their systems and actively address them to avoid such attacks.

5. Bridge the Gap Between IT Operations and Services
To get a holistic view into your IT, you need to correlate operational data with service data and unlock actionable insights. Analytics bridges this gap. By combining data from multiple functions, it depicts them via powerful visualizations for deeper understanding. For instance, by viewing operational data, service-desk teams can determine the impact of operational incidents on service delivery and manage service-level agreements (SLAs) more accurately.

A unified IT dashboard paves the way for better decisions because users can get real-time visibility into IT and determine how to improve quality of service to customers.

What's Next?
It's high time that firms use analytics to outline their organizational strategy. To get clarity on how your enterprise is performing, you need to measure process efficiencies to identify areas of improvement. Harnessing the complete benefits of analytics requires choosing a tool that is affordable; is easy to use, deploy and maintain; and fits well with your architectural standards.

As first published in Data Center Journal.


Pritika Ramani is a product analyst at ManageEngine, the real-time IT management company and division of Zoho Corporation, where she applies both her technical and brand marketing expertise to IT management. She is passionate about trends in analytics and business intelligence and is currently on the Analytics Plus team. Pritika enjoys reading, blogging and cooking when she is not working on expanding analytical insights into other IT management arenas. For more information on ManageEngine, the real-time IT management company, please visit www.manageengine.com; follow the company blog at http://blogs.manageengine.com, on Facebook at http://www.facebook.com/ManageEngine and on Twitter @ManageEngine.

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With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo, October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.

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Every Global 2000 enterprise in the world is now integrating cloud computing in some form into its IT development and operations. Midsize and small businesses are also migrating to the cloud in increasing numbers.  

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Cloud Expo is the single show where technology buyers and vendors can meet to experience and discus cloud computing and all that it entails. Sponsors of Cloud Expo will benefit from unmatched branding, profile building and lead generation opportunities through:

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  • Breakout Session Priority scheduling for Sponsors that have been guaranteed a 35-minute technical session
  • Online advertising in SYS-CON's i-Technology Publications
  • Capitalize on our Comprehensive Marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage.
  • Unprecedented PR Coverage: Editorial Coverage on Cloud Computing Journal.
  • Tweetup to over 75,000 plus followers
  • Press releases sent on major wire services to over 500 industry analysts.

For more information on sponsorship, exhibit, and keynote opportunities, contact Carmen Gonzalez by email at events (at) sys-con.com, or by phone 201 802-3021.

The World's Largest "Cloud Digital Transformation" Event

@CloudExpo | @ThingsExpo 2017 Silicon Valley
(Oct. 31 - Nov. 2, 2017, Santa Clara Convention Center, CA)

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Sponsorship Opportunities

Sponsors of Cloud Expo | @ThingsExpo will benefit from unmatched branding, profile building and lead generation opportunities through:

  • Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers
  • Showcase exhibition during our new extended dedicated expo hours
  • Breakout Session Priority scheduling for Sponsors that have been guaranteed a 35 minute technical session
  • Online targeted advertising in SYS-CON's i-Technology Publications
  • Capitalize on our Comprehensive Marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage
  • Unprecedented Marketing Coverage: Editorial Coverage on ITweetup to over 100,000 plus followers, press releases sent on major wire services to over 500 industry analysts

For more information on sponsorship, exhibit, and keynote opportunities, contact Carmen Gonzalez (@GonzalezCarmen) today by email at events (at) sys-con.com, or by phone 201 802-3021.

Secrets of Sponsors and Exhibitors ▸ Here
Secrets of Cloud Expo Speakers ▸ Here

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With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo@ThingsExpo, October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-4, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.

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About SYS-CON Media & Events
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers through a comprehensive content stream - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Expo® (@CloudExpo), Big Data Expo® (@BigDataExpo), DevOps Summit (@DevOpsSummit), @ThingsExpo® (@ThingsExpo), Containers Expo (@ContainersExpo) and Microservices Expo (@MicroservicesE).

Cloud Expo®, Big Data Expo® and @ThingsExpo® are registered trademarks of Cloud Expo, Inc., a SYS-CON Events company.

More Stories By ManageEngine IT Matters

ManageEngine believes IT management can be simple and affordable. Our authors share insights and how-to tips for SMBs and large enterprises. Over 120,000 companies around the world – including three of every five Fortune 500 companies – trust our products to manage their networks, data centers, business applications, and IT services, and security. We take a straightforward, customer-centric approach to IT management software. Our customers' needs drive our product philosophy. And we've built a strong, in-house R&D team to support our product team and turn customer requests into product realities. We look forward to hearing from you.